Association of Home Businesses

Join AHB this coming Thursday evening, April 15, 2021, for another great presentation from Jackie B. Peterson. This month’s Zoom meeting starts at 6:30pm with introductions and networking before the 7pm presentation. One of the best small business coaches Portland has to offer, Jackie specializes in what she calls “solopreneurs.” Her advice is practical and spot on.

We solo entrepreneurs often find ourselves needing to do administrative or marketing work, either for our own business or as part of completing a client project. Often we’re tempted to just jump in and do it ourselves, but that can be short sighted, especially if our skill set isn’t a good fit for the task. When we take that route we risk appearing unprofessional, with work that is not done right, or that wastes our time because we lack the latest tools and data or simply the knowledge.

If part of a project is not in our area of expertise, a professional solution would be to outsource that part of the work to subcontractors. In this presentation, Jackie will present her business model for solos called The Waterbug Model™ and explain how using this method of contracting with experts can enhance your own business.  

Jackie B. Peterson is the owner of Better, Smarter, Richer LLC, a consultancy to solo businesses. Her Waterbug Model™ has become known far and wide as a basic building block for solos who want to expand their reach and grow their businesses.