Dinner Meeting…Thursday, January 19…6:00-9:00 pm
Topic…"Getting Inside the Customer's Head"
ABOUT THE JANUARY 19 MEETING
Eric Norberg, editor of THE BEE (itself operated as a home business), will discuss communicating with a customer in terms the customer understands and is interested in. He says, "You are not going to sell something today, or even attract customer interest, if you do not respond to what the customer already thinks and knows. The principle has long been established – it's called 'positioning' – but some have viewed it simply as a sales gimmick. It isn't – not today. It's a sales ESSENTIAL. Ignore it at your peril."
ABOUT ERIC
Born 1943, but honestly, WWII was not my fault.
Grew up in Carmel, California, where my father, a former editor of Radio Guide, which later became TV Guide, eventually was Mayor of the town -- 10 years BC (Before Clint). He did not get his face on the front of People magazine for being Mayor of Carmel, due to his bad timing, apparently.
Started radio professionally in the summer of 1961 on FM, when nobody knew what FM was. First fulltime job in radio as newsman in Sacramento in 1967 ("KXOA 20-20 news!!"). Back to Monterey, California, in 1968 as Program Director of KMBY on Cannery Row, and four years later, in 1972, Asst. Program Director of KMPC in Los Angeles, when Gene Autry owned it and the DJ's included Wink Martindale and Gary Owens. 1975, to Portland as Program Director of KEX. Left KEX in 1979 but not Portland -- loved it too much to leave, which put the kibosh on my radio career, though I worked at KWIP and KPNW in Salem and Eugene in the 1980's.
Taught radio at Broadcast Professionals, Portland Community College, and Mt. Hood Community College. In the fall of 2000 had the unexpected opportunity of being editor of THE BEE, and still am. Have run home businesses since 1979, including radio consulting -- and publishing the weekly "Adult Contemporary Music Research Letter" for over 28 years now. THE BEE is a 100% home business, too, though I don't own it.
Have been married since 1980 to Jane, who also has no interest in living anywhere else, either. Since 1999, Drew has been part of our family too, and she has the distinction of being a German Shepherd who has not only lived in two centuries but indeed two millennia.
Am author of "Radio Programming: Tactics and Strategy," Focal Press/Butterworth-Heineman, which is in its third printing and has also been translated into Spanish and published in Europe, and is still in print after 16 years. Apparently, the best-selling book on the subject to date, but not likely ever to be a major motion picture.
Eric's websites:
The Newspaper: http://www.readthebee.com and http://www.thebeenews.com
The Book: http://www.ericnorberg.com
The Dog: http://www.thenorbergfamily.com
MEETING TIME
6:00---Networking
6:30---Dinner
6:50---Attendee Introductions and AHB Business
7:15---Presentation
8:30---Mingling
9:00---Meeting ends
Meeting Details
MEETING PLACE
We meet at the S.M.I.L.E. Station, 8210 S.E. 13th Ave, in Sellwood. Map to AHB.
COST and RSVP
Meeting cost is $10 at the door, cash or check. First-time guests pay $10, the same as members. We encourage you to come and experience an AHB meeting. Please RSVP our President, Eric Norberg, at 503-232-2326, or email him. We buy food according to attendance. Thank you.
MAILING LIST
If you'd like to be added to AHB's meeting announcement mailing list, please provide your name and email address to Eric. We only use your email for this purpose and don't sell or provide your information to anyone.
MEMBERS and MEMBERSHIP
Our members provide a gamut of goods and services. See AHB Members. AHB costs $36 a year to join, which entitles you to the members' dinner meeting rate of $10, our free members-only picnic, a listing on our website, and multiple intangibles. Call Eric at 503-232-2326 to learn more.
AHB is a nonprofit organization for home business owners. We're based in Portland, Oregon, founded in 1992. We're governed by bylaws and have a Board and Officers.